Ai-CHA Launches in Cambodia with Over 20 Stores — A Major Step in Southeast Asia Expansion

Phnom Penh, April 12, 2025 – Ai-CHA, one of Asia’s fastest-growing lifestyle beverage brands, has officially arrived in Cambodia. With the grand opening celebrated at AEON Mall Phnom Penh, Ai-CHA has launched over 20 outlets nationwide, marking a significant milestone in its ambitious Southeast Asia expansion strategy.

Founded in 2019, Ai-CHA is a modern tea brand known for its high-quality, innovative tea-based drinks. The brand name comes from two Chinese characters — “Ai” (love) and “Cha” (tea) — symbolizing Ai-CHA’s mission to share love, positivity, and joy through every cup.

Rapid Growth Across Asia

After opening its first directly operated store in Jakarta, Indonesia in 2022, Ai-CHA has expanded rapidly. The brand now operates over 1,200 signed stores across Indonesia, Thailand, Malaysia, the Philippines, Vietnam, Laos, and now Cambodia.

“Cambodia is a key part of our regional strategy,” said Danny Tahardi, Vice General Manager of Ai-CHA Global, during the launch ceremony. “The country’s young and dynamic population, paired with a fast-growing consumer market, makes it an ideal environment for a modern brand like Ai-CHA.”

A Fresh Tea Experience for Cambodian Consumers

With current Cambodian outlets in Phnom Penh, Kampong Cham, Siem Reap, and Sihanoukville, Ai-CHA aims to deliver a unique lifestyle tea experience tailored to local tastes while upholding global standards in quality and service.

“Cambodian consumers are ready for a fresh, creative tea culture,” said Mr. Tahardi. “We’re excited to offer them something new, while also creating meaningful opportunities for local partners and entrepreneurs.”

Ai-CHA has already signed 20 franchise agreements and is aiming to expand to 100 locations by 2026, bringing its signature tea drinks and energetic brand to communities across the country.

Franchise Growth & Business Opportunity

To encourage local collaboration, Ai-CHA is offering a special franchise incentive: new franchisees who sign before April 30, 2025, will receive a discount of up to $6,000.

The brand also offers a strong support system — including supply chain logistics, store operations, and marketing assistance — making it an attractive opportunity for partners who want to be part of a trusted name in the growing tea market.

Looking Ahead

As Ai-CHA continues its mission to bring “Good tea — let the world fall in love with it,” the Cambodia launch stands as a symbol of both global ambition and local commitment. The brand’s leadership expressed gratitude to the Cambodian government, franchisees, partners, and loyal customers for their trust and support.

“We’re here not just to sell tea,” Mr. Tahardi added, “but to build relationships, foster community, and share happiness — one cup at a time.”

Khmer PR Website: https://business-cambodia.com/articles/ai-cha-franchise-come-to-cambodia
Facebook Post: https://www.facebook.com/share/p/1EBnNJyMfy/

For more information: +855 70 999 337 (TG)