អៃ-ឆា ត្រូវបានបង្កើតឡើងក្នុងឆ្នាំ 2019 ដោយបងប្អូន Lie ហើយបានបើកដំណើរការហាងដំបូងដោយជោគជ័យក្នុងប្រទេសឥណ្ឌូនេស៊ីនៅខែសីហា ឆ្នាំ 2022។ ពួកយើងមានបំណងបម្រើភេសជ្ជៈដែលមានគុណភាពល្អនៅក្នុងតម្លៃសមរម្យ។ ឈ្មោះ Ai-CHA គឺបានមកពីការរួមបញ្ចូលគ្នានៃអក្សរចិន "爱" (ài) និង "茶" (chá) ។ តួអក្សរ “爱” (ài) អាចបកប្រែជាកិរិយាសព្ទភាសាអង់គ្លេស “like” និង noun “love ខណៈតួអក្សរ “茶” (chá) សំដៅលើពាក្យ “តែ”។ យីហោ “Ai-Cha” មានន័យថា “ការចែករំលែកក្តីស្រឡាញ់របស់ពួកយើងចំពោះតែដែលមានគុណភាពចេញពីចិត្ត នឹងទាក់ទាញអ្នកគ្រប់គ្នានៅជុំវិញពិភពលោកឱ្យមកភ្លក់រសជាតិ”។
In November 2024, the first store was opened in "Aeon
Mall", one of the most prosperous shopping malls in
Cambodia, and currently 20 stores have been signed.
In September 2024, the first store in Laos opened, and
18 stores have been signed so far.
In April 2024, the first store in the Philippines officially
opened, and now more than 80 stores have been
signed.
In February 2024, the first store in Malaysia opened,
and as of September 2024, the number of signed
stores has exceeded 230.
In January 2024, after the release of the brand strategy
to quickly capture the Southeast Asian market,
Vietnam has signed contracts for more than 120 stores
and opened 2 stores within 4 months.
In December 2022, the first store was opened in
Bangkok, Thailand. In the two years of market
accumulation, the number of signed stores nationwide
has reached 220+ stores, and 80+ stores have been
opened. It is a beverage brand that is highly sought
after by local young people.
In August 2022, the first direct-operated store was
successfully opened in Indonesia. In the same year, the
number of stores exceeded 200 stores, and 280+ stores
have been successfully signed.
